Being called “bazooka lips,” “big foot,” and “chicken legs” growing up, I learned early how your image determines how others view and treat you. As an entrepreneur with 20-years of “skin in the game,” I took others’ negative energy and transformed it into something beautiful with a successful brand.
The same applies when building any brand. Point out the elephant in the room and own what’s unique about you! Then take what you don’t like about your industry and change it by offering something better.
That’s how you define, level-up, and build an impactful personal brand. This is my approach when working with multimillion-dollar CEOs to side-hustle entrepreneurs.
Being authentic is everything. This can only be done by self-exploration, not by having a herd mentality.
• In The News •
No modern-day woman can define herself in a single word. Bailey Sessoms is a mompreneur, graphic designer, author, educator, and above all else, a conqueror.
Like many girls, growing up, Bailey was constantly teased about her appearance. She became insecure about her looks and lacked self-love. But she was determined not to let that stop her. She realized the key to being comfortable in her own skin is believing she has something to offer. Bailey knew God created her with a purpose, and she took others’ negative energy and transformed it into something beautiful, literally with her book “The Beauty Diary”.
Her fairytale began with an incredible start. Her first gig was working on a print campaign for Adidas. Bailey has also provided makeup services for other prominent companies, including Nestle, Black Entertainment Television, Hilton Hotels, GOD TV, Discovery Channel, Nickelodeon, and Radio One, as well as for notable public and political figures like Ray Lewis, Donnie Simpson, and Caroline Kennedy.
Her repertoire consists of working with companies like XM Radio as an on-air talent, the style content producer that helped launch BET.com, and as a beauty columnist for AOL. She has been seen in publications including The New York Daily News, Afro Newspaper, The Knot, The Washington Post, Bustle, and The Washington Post Express.
Bailey’s latest ventures include Hustler To CEO™, which is a lifestyle apparel brand, and CEO ConVo™, a podcast for unapologetically ambitious entrepreneurs who want to learn from and connect with other CEOs. A teacher at heart, her show allows her to sow into others to help them reap a more fulfilling life.
• Speaking •
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