Helping Minority Led Businesses Define Their Brand + Show Their Worth
In this world, talent is abundant, but for some the recognition is not. As a minority led company, you’ve busted your tail growing your business and invested both time and money. But while doing so, somewhere along the way, the development of your brand became unclear. And this is where you’re leaving money on the table.
Helping Minority Led Businesses Define Their Brand + Show Their Worth
In this world, talent is abundant, but for some the recognition is not. As a minority led company, you’ve busted your tail growing your business and invested both time and money. But while doing so, somewhere along the way, the development of your brand became unclear. And this is where you’re leaving money on the table.
DON’T Fall for the BS!
(And I don’t mean my initials. LOL!)
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By BS we’re talking about when clients come to us looking for a shiny new logo or website, thinking this will make them stand out and convert to more sales. Man we hate to break it to you, but it ain’t enough.
True, it’s important for your brand to look good, BUT IT ISN’T just about colors and shapes. If you think branding is only about logos, websites, packaging, etc. you are WRONG, so don’t waste your money.
You gotta establish your brands foundation, the experience, the value, the feeling it conveys.
Give Us A Second!
We can show you better than We can tell you…
Let Us Show You What Makes A
Great Brand.
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As illustrated in this image, your brand is like a house. You must start with a strong foundation if you want your house to last. Your brand’s visual identity is the curb appeal, furnishings and décor that gives your house personality and piques interest.
THE MISSION: Develop an authentic and relatable brand that inspires, engage, and connects with your target audience.
THE GOAL: Show value by solving their problem to cultivate a personal connection, build trust, and turn your passion into profit.
hello there!
I’m your new branding guide.
I’ll be honest. It wasn’t until my son was born did I realize how often you go unnoticed. As years passed, the omission or lack of real inclusion became even more evident and disheartening. Now I desire to help you show up, get noticed, and thrive.
“We appreciate the time taken to understand our business and our purpose, which certainly led to a better end-product. You were incredibly open to suggestions and did not force any preset designs. I am glad we decided to work with you. Your expertise and experience helped us land a logo, color scheme, and website format that we want to convey to our clients. It’s professional and clean.”
Michael Bailey,
www.SociumPower.com
results of a brand done right
This is just for starters
# 1
Customer Recognition
allows customers to consider your company when looking for a specific service or product. Consumers are more likely to choose a brand that’s familiar over something unfamiliar.
#2
Loyalty
comes naturally as your brand communicates its shared values through positive emotional connection, a great brand experience, and perceived value. Loyalty also transfers to future generations.
#3
Competitive edge
helps consumers differentiate you from your competitors. This distinction, over time, elevates your brand to compete with other well-known brands.
#4
Minimized price sensitivity
gives you the ability to raise prices. Because your customers see you as great, they want what you’re offering no matter the cost.
#5
Introduction of new products
is easier when you have a loyal brand following. Customers will often be interested in your new products and anticipate new releases.
Let’s Level Up the Way You’re Showing Up in Business!
Here’s The Kicker
If you don’t define your brand, people won’t buy your brand.
So imagine you are having a dinner party, and you tell a bad joke. Well, bad branding is like a bad joke. The joke isn’t funny because your guest couldn’t relate. Likewise, no one is going to become passionate about your brand if you’re not relatable.
Believe it when we say, gone are the days where people buy something solely on hype. Consumers want to hear the story behind the brand – the struggles and the successes. They seek genuine connections with authentic people who are relatable.
Ready to Level Up the Way You’re Showing Up in Business?
The Workflow
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We will have an in-depth session about your brand’s target customer, mission, goals, and personality to determine the creative direction and brand messaging.
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Based on your brand’s requirements, we will develop your brand’s avatar and brand story and submit them to you for review.
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After final revisions, we will submit your documents to reference when creating marking and promotional campaigns.
You Will Receive:
Accessibility
Continuous involvement to ensure quality, efficiency, and top-level service.
Responsiveness
We leverage our resources to meet your needs, challenges, and business goals.
Specialization
A seasoned team with years of creative and business experience.
You’re Still Here, Great!
We’ll Work Well
Together If…
You have a sound business you are able to capitalize and monetize.
You are in need of a creative consultant to help you bring your vision to life, or offset your current design workload.
Your current brand is not supporting your goal.
You lack a clear vision, or are overwhelmed.
You work well with a team who is open to suggestions, and you respect their expertise and the process.
You are ready to level up the way you’re showing up in business.
Schedule your complimentary phone consultation today.