Graphic Design | Copywriting | Branding
– CASE STUDY –
The United Methodist Church
Graphic Design | Copywriting | Branding
– CASE STUDY –
The National Charter Schools Conference
The Client
The United Methodist Church is a worldwide connection of more than 12 million members in Africa, Asia, Europe and the United States. They are the person next door, the church on the other side of the country, and the worshiping community across the globe. Together, they share a legacy of living as disciples of Jesus Christ, sharing God’s love both in what we say and how we serve our neighbors.
Challenge + Need
More and more, people from all over recognize that learning to live with intercultural competency is essential and necessary. Without its knowledge and skills, we can no longer assume that ministry can be faithful or that navigating our communities or world is possible.
This trilingual resource (English, Spanish and Portuguese) was created and sponsored by the National Plan for Hispanic/Latino Ministry, interagency collaborative work between the General Commission on Religion and Race, and Discipleship Ministries, and key Latino and non-Latino leadership of the United Methodist Church.
During the Third National Consultation for Hispanic/Latino Ministry, 250 United Methodists congregated at Duke Divinity School. Deliberations centered around the evolving demographics in the United States, the rich diversities within Hispanic/Latino communities, the significance of multi-cultural and multi-lingual ministries, and the dynamics of the Church’s engagement with younger generations. This intercultural competency curriculum is impactful as it shifts the focus away from the predominantly white United Methodist Church in the United States to the incredible diversities inherent in Hispanic/Latino/Latinx communities. This curriculum has been meticulously tailored by and for individuals of Hispanic/Latino/Latinx descent.
The objective was to create a unique workbook design for their recently developed curriculum, “Intercultural Competency 101 in the Latino Context.” The clients supplied the content, preferring a clean layout. They urgently requested the production of three workbooks in English, Spanish, and Portuguese, with a challenging deadline of 48 hours.
Creative Process
Project Role
Art Direction, Designer
Project Timeline
Two Days
Design Applications
InDesign, Photoshop
Design Medium
Digital, Print
Scope of Services
- No current brand guidelines
- Approximately 25-30 pages with cover design,
- Three workooks in English, Spanish, and Portuguese
- Use client’s content and review for clarity and grammatical errors
- Commercial Use
Project Management
The client gave me complete autonomy over the creative process. I presented an initial workbook layout for approval, followed by submitting subsequent workbooks for review after completion. It was an extremely tight schedule to conceptualize and integrate the content. While there were no requests for design alterations, the clients asked for numerous content modifications to their work.
View Final Project
Intercultural Competency 101 in the Latino Context
(Content is not displayed for copyright protection.)
The Results
The two-day workshop provided a space for individuals identifying as Hispanic/Latino/Latinx to explore their shared experiences and diverse backgrounds. Participants engaged in fellowshipping over meals, various activities, informative sessions, and spiritual moments of prayer and worship.
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Client Satisfaction
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